VAPORMAX POWDERED NEONS
The Summer 2018 NIKEiD Vapormax Powdered Neons pack needed creative as expressive and vibrant as it's palette of bubble gum pink, melon and periwinkle.
I wanted the animations to be fun and whimsical and chose to laser cut bright paper and bring that to life around the shoes as they customized.
Animation for NIKEiD.COM Desktop Landing Page
Design for NIKEiD.COM Mobile Landing Page
App Feedcard Animation for Nike App
Laser cut paper:
Adobe After Effects
To emulate the bright and poppy feeling of this pack, our team used laser cut paper dots to create a sense of whimsy and playfulness.