Paella! is a craft food truck selling delicious paella all over Washington State where it will be competing for the attention of hungry patrons being lured in by funnel cake and corn dogs.
I was tasked with rebranding the cart and creating cohesive signage that was bright, engaging and kept the red, yellow and blue palette.
Signage layout and design was contemporary and yet playful with nods to the Valencia Flag of which paella originates. Simple steps to place an order were created with bold and fun typography to make ordering faster.