Cambodia’s Tourism rebrand aims to reinvigorate travel to Cambodia by conveying the country's rich history, natural beauty and mesmerizing ancient ruins. The branding draws inspiration from the vast waterways, intricate stone carvings, aromatic flavors and natural silk textiles of this great country. 

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 Logo design icon of a lotus is a nod to the water country. The hand lettering has the characteristics of the abundant vines found there. 

Logo design icon of a lotus is a nod to the water country. The hand lettering has the characteristics of the abundant vines found there. 

 The palette was developed to reflect the rich silk colors, warm spices  and vast waterways creates a glimpse into the country.

The palette was developed to reflect the rich silk colors, warm spices  and vast waterways creates a glimpse into the country.

 This pattern was influenced highly by existing stone carves that are found in the myriad of ruins throughout the country.

This pattern was influenced highly by existing stone carves that are found in the myriad of ruins throughout the country.

 Process for lotus icon design explores different moods and details of Cambodia's abundant lotus flower.

Process for lotus icon design explores different moods and details of Cambodia's abundant lotus flower.

 Process for hand lettering.

Process for hand lettering.

 Process for pattern design.

Process for pattern design.

 This theme elevates the brand by representing the waterways of the country and the silk, which the country is know for.

This theme elevates the brand by representing the waterways of the country and the silk, which the country is know for.

 Process for the theme

Process for the theme

 Brand book with details on clear space and sizing.

Brand book with details on clear space and sizing.

 Brand book with palette details.

Brand book with palette details.

 Brand book with typography details. 

Brand book with typography details. 

 Brand book with branding of various elements for design inspiration.

Brand book with branding of various elements for design inspiration.


Brand book, business card, spices and laser etched and hand-painted gift bag with silk braided handles.

 Packaging design of labels for world renowned Kampot Sea Salt and Pepper. The brand themes and patterns are used to evoke the history of the ingriendt and the elegance of the delicious spices.

Packaging design of labels for world renowned Kampot Sea Salt and Pepper. The brand themes and patterns are used to evoke the history of the ingriendt and the elegance of the delicious spices.

 Product design for promotional silk pashmina scarves.

Product design for promotional silk pashmina scarves.

 Brand book

Brand book