Record Holder is a new app for record collectors that tracks your collection and your wantlist and links directly to Discogs.  The brand is designed around the idea of nostalgia and vinyl record lovers. The imagery is reminiscent of being in a record shop, hand perusing through the various titles and artists and finding a white whale to add to your collection. 

 
 App design to look like  the dividers   in record shops

App design to look like the dividers in record shops

 Hand lettering to mimic the look of of a sharpie

Hand lettering to mimic the look of of a sharpie

 Palette chosen for it's nod to the 1970's when vinyl records were at the height of their popularity.

Palette chosen for it's nod to the 1970's when vinyl records were at the height of their popularity.

 Splash screen with imagery of record collection with overlay of vintage orange and logo

Splash screen with imagery of record collection with overlay of vintage orange and logo

 In-app typography and color art direction. Fonts chosen for their soft edges that mimic hand lettering. Colors softened and vintage orange color used throughout.

In-app typography and color art direction. Fonts chosen for their soft edges that mimic hand lettering. Colors softened and vintage orange color used throughout.

 Complete app process design from client's concept execution to final version

Complete app process design from client's concept execution to final version