Paella! is a craft food truck participating in the Washington State Fair where it will be competing for the attention of hungry patrons being lured in by funnel cake and corn dogs. I was tasked with rebranding the cart and creating cohesive signage that was bright, engaging and kept the red, yellow and blue palette.
Signage layout and design was contemporary and yet playful with nods to the Valencia Flag of which paella originates.
Simply steps to place an order were created with bold and fun Illustrations of paella.